Who is Behind Within The Trend ?

Within The Trend was founded in New York City in 2019. Our goal is to answer all of your questions about beauty and self care. We want to give you the tools and information you need to create endless possibilities. We will be sharing expert insights through articles, product reviews, latest trends and how-to video tutorials.

The Story

Meet Our Team

Mayela Vazquez has over 12 years of experience working as a makeup and hair artist. She lives in New York City where she creates looks for international ad campaigns, celebrities, fashion editorials, runways and short films. Her work has been featured in multiple magazines, including Vogue US, Spain, India Mexico, and Latin America; Glamour, Elle, and Allure — just to name a few.

She has also worked for multi-national brands such as Fendi, Bobbi Brown, L’Oréal, Converse, among others. In addition to her makeup artistry, Mayela has a passion for teaching and sharing her knowledge with others.

"My purpose is to share with others what truly moves me, and inspire them with new ways and techniques found in beauty and self care. I believe that room for growth is endless, and this platform is for those who are open to learn and evolve on their own path."

Florian Darroman is WTT Co-founder & Editor-in-Chief. Born in French Alps, based somewhere in the world, he has run his Digital Marketing Agency for the past 4 years. 

In 2019 while in New York City, he met Mayela, and together they decided to combine their skills to give birth to WithinTheTrend. Florian is in charge of all “Online Marketing Stuff ” from website maintenance and optimization to editorial management.

"I am just here to balance the gender parity and make sure you get the best content from amazing beauty and personal care experts!"

Ana Vega is the WTT Social Media Manager, she is in charge of creating media content and sharing the platform’s philosophy, as well as being an influencer marketing manager outside of WTT. 

She has more than 5 years of experience working in different fields of marketing. Previously she worked at Grupo Reforma, one of the most relevant news outlets in México. In her free time, you can find her reading fashion magazines like Vogue and Harper’s Bazaar or going out for a run.

" My goal is to make people aware of the importance of self-care, because it is synonymous with self-love, health, and wellness."

Patty Van Hezewyk has been a Makeup Artist for over six years. She is based in Toronto, where she enjoys doing Bridal Makeup. She always knew her goal was to help other women find their inner beauty and enhance it through makeup. 

Her portfolio goes from brides and social looks to local TV, theater and, runways.

"Her passion for yoga and meditation helps to balance her life out."

Work With Us

Do you have a topic, tutorial or idea you want to share? 

We are always looking for experienced beauty and wellness enthusiasts who believe in the power of self-care. Interested? Join our team to create new and fresh content for our readers. I think that is the greatest thing someone can teach you.

Our email : hello@withinthetrend.com